RAPS Marketing Integrated Calendar 2026
Calendar Navigation
This Week’s Focus
Current Week: January 7-13, 2026
| Day |
Theme |
Priority Activity |
Owner |
Deadline |
| Monday |
🚀 Product |
RAPS 2.0 release announcement prep |
Product Team |
Jan 10 |
| Tuesday |
📚 Content |
“APS Automation in 2026” blog post |
Content Team |
Jan 9 |
| Wednesday |
🌍 Community |
Reddit AMA setup and promotion |
DevRel |
Jan 8 |
| Thursday |
🤖 MCP |
MCP server alpha testing begins |
Engineering |
Jan 9 |
| Friday |
📊 Analytics |
Q4 2025 performance review |
Analytics |
Jan 10 |
Monthly Overview Grid
January 2026 - Foundation Month
| Week |
🎯 DevCon |
🤖 MCP |
🌍 Community |
📚 Content |
🚀 Product |
| W1 |
Session prep planning |
- |
Profile setup |
2026 vision blog |
RAPS 2.0 release |
| W2 |
Content outlines |
Alpha testing |
Reddit presence |
APS Reality Check |
Performance patches |
| W3 |
Submission deadline |
Beta program |
Expert applications |
Authentication hell |
Parallel processing v2 |
| W4 |
Content sprint |
Feedback collection |
Content seeding |
Horror stories |
Monthly review |
February 2026 - Momentum Building
| Week |
🎯 DevCon |
🤖 MCP |
🌍 Community |
📚 Content |
🚀 Product |
| W5 |
Promotion start |
Developer preview |
Daily forum tips |
AI + APS series |
Partner program |
| W6 |
Acceptance notice |
Documentation v1 |
SO tag ownership |
Scale breakdown |
CLI 2.1 beta |
| W7 |
Rehearsal 1 |
Community feedback |
AMA prep |
Webinar series |
Feature previews |
| W8 |
Feedback review |
Beta launch |
Discord automation |
Performance review |
Month-end assessment |
March 2026 - Acceleration Phase
| Week |
🎯 DevCon |
🤖 MCP |
🌍 Community |
📚 Content |
🚀 Product |
| W9 |
Early bird opens |
Developer adoption |
Reddit AMA |
Manufacturing case |
2.1 official release |
| W10 |
Marketing push |
Claude integration |
YouTube launch |
Pi Day campaign |
Community features |
| W11 |
Content development |
Developer meetup |
GitHub toolkit |
Enterprise patterns |
Q1 roadmap |
| W12 |
Q1 checkpoint |
Metrics review |
Authority assessment |
Quarterly review |
Strategy planning |
Campaign Intersection Points
Major Convergence Events
🎯 DevCon 2026 (June 1-7)
Integrated Activities:
- 🤖 MCP Launch: Official 1.0 release during conference
- 🌍 Community: Live booth engagement and meetups
- 📚 Content: Real-time content creation and distribution
- 🚀 Product: Major feature announcements
🤖 MCP Official Launch (June 10)
Supporting Campaigns:
- 🎯 DevCon: Leverage conference momentum
- 🌍 Community: Developer adoption push
- 📚 Content: Launch week content blitz
- 🚀 Product: Integration with core RAPS features
Cross-Campaign Support:
- 🤖 MCP: AI assistant showcase
- 📚 Content: Community-generated content focus
- 🚀 Product: Community-requested features
- 🎯 DevCon: DevCon 2027 planning
Weekly Rhythm
Monday: Strategy & Planning
- 9:00 AM: All-hands weekly sync
- 10:00 AM: Campaign manager check-ins
- 11:00 AM: Content calendar review
- 2:00 PM: Community metrics review
- 3:00 PM: Product-marketing alignment
Tuesday: Content Creation
- Morning: Blog post writing/editing
- Afternoon: Video production/recording
- Evening: Social media scheduling
Wednesday: Content Publishing
- 9:00 AM: Blog post publication
- 11:00 AM: Video uploads
- 1:00 PM: Social media activation
- 3:00 PM: Community engagement
- 5:00 PM: DevRel activities
- Morning: Forum/Discord engagement
- Afternoon: Developer outreach
- Evening: Virtual events/office hours
Friday: Analytics & Optimization
- Morning: Weekly metrics review
- Afternoon: Campaign optimization
- End of day: Next week planning
Resource Allocation Matrix
Team Bandwidth Distribution
| Week |
DevCon % |
MCP % |
Community % |
Content % |
Product % |
| Jan W1-2 |
20% |
15% |
25% |
25% |
15% |
| Jan W3-4 |
30% |
15% |
20% |
25% |
10% |
| Feb W1-2 |
25% |
25% |
20% |
20% |
10% |
| Feb W3-4 |
25% |
25% |
15% |
25% |
10% |
| Mar W1-2 |
20% |
20% |
30% |
20% |
10% |
| Apr W1-4 |
35% |
20% |
15% |
20% |
10% |
| May W1-4 |
40% |
25% |
10% |
15% |
10% |
| Jun W1-2 |
50% |
30% |
15% |
5% |
0% |
| Jun W3-4 |
30% |
35% |
20% |
10% |
5% |
Critical Dependencies
DevCon Dependencies
- ✅ Session submission → Content development
- ⏳ Acceptance notification → Marketing timeline
- ⏳ Demo development → Technical resources
- ⏳ Travel booking → Budget approval
MCP Dependencies
- ⏳ Alpha completion → Beta launch timeline
- ⏳ Claude partnership → Integration features
- ⏳ Documentation → Developer adoption
- ⏳ Security audit → Enterprise release
- ⏳ Platform approval → Expert status
- ⏳ Content quality → Community trust
- ⏳ Consistent presence → Authority building
- ⏳ Value delivery → Community growth
Success Metrics Integration
Cross-Campaign KPIs
Awareness
- Brand Recognition: 80% developer awareness by Q4
- Content Reach: 1M+ monthly impressions across all channels
- Community Size: 10,000+ active RAPS community members
Engagement
- Content Interaction: 5% average engagement rate
- Community Participation: 15% monthly active community members
- Event Attendance: 300+ average per major event
Conversion
- Trial Signups: 1,000+ monthly from all campaigns
- Enterprise Leads: 100+ quarterly qualified prospects
- Revenue Attribution: $5M+ annual pipeline
Monthly Scorecard
| Month |
Awareness |
Engagement |
Conversion |
Overall Grade |
| Jan |
📊 Setup |
📊 Setup |
📊 Setup |
🎯 Foundation |
| Feb |
🟡 Building |
🟡 Growing |
🟡 Starting |
🟡 Progress |
| Mar |
🟢 Strong |
🟡 Steady |
🟡 Improving |
🟡 Momentum |
| Apr |
🟢 Excellent |
🟢 High |
🟡 Building |
🟢 Strong |
| May |
🟢 Peak |
🟢 Peak |
🟢 Converting |
🟢 Excellent |
| Jun |
🟢 Peak |
🟢 Peak |
🟢 Peak |
🟢 Outstanding |
Risk Mitigation Calendar
January Risks
- Risk: Slow content production start
- Mitigation: Pre-create 4 weeks of content in Dec 2025
- Owner: Content Team
February Risks
- Risk: DevCon session rejection
- Mitigation: Prepare alternative content strategy
- Owner: DevCon Team
March Risks
- Risk: Community engagement plateau
- Mitigation: Launch major community initiative
- Owner: Community Team
April-May Risks
- Risk: Resource stretch across campaigns
- Mitigation: Prioritize DevCon preparation
- Owner: Campaign Managers
June Risks
- Risk: DevCon execution challenges
- Mitigation: Extensive rehearsals and backup plans
- Owner: All Teams
Quarterly Review Schedule
Q1 Review (March 31)
- Focus: Foundation establishment
- Metrics: Baseline measurement
- Decisions: Q2 budget allocation
Q2 Review (June 30)
- Focus: DevCon & MCP launch success
- Metrics: Major campaign ROI
- Decisions: H2 strategy adjustments
Q3 Review (September 30)
- Focus: Growth optimization
- Metrics: Market position assessment
- Decisions: Q4 acceleration plans
Q4 Review (December 31)
- Focus: Annual performance
- Metrics: Full-year ROI analysis
- Decisions: 2027 strategy foundation
Calendar Manager: Marketing Operations
Update Frequency: Weekly
Review Schedule: Monthly strategic, weekly tactical
Emergency Contact: Campaign managers available 24/7 during major events