RAPS Marketing KPI Dashboard

LinkedIn:
├── Followers: [Track monthly growth]
├── Post Impressions: [Track weekly]
├── Engagement Rate: [Track monthly] 
└── Share Rate: [Track per post]

Twitter:
├── Followers: [Track monthly growth]
├── Mentions: [Track daily]
├── Hashtag Usage (#RAPS, #APSAutomation): [Track weekly]
└── Retweet Rate: [Track per post]

YouTube:
├── Channel Subscribers: [Track monthly]
├── Video Views: [Track per video]
├── Watch Time: [Track monthly total]
└── Comments/Engagement: [Track per video]

Blog Articles:
├── Page Views: [Track per article]
├── Time on Page: [Track monthly average]
├── Social Shares: [Track per article]
└── Conversion to Download: [Track monthly]

Documentation:
├── Page Views: [Track most popular sections]  
├── Search Queries: [Track internal site search]
├── Bounce Rate: [Track monthly]
└── User Flow: [Track common paths]

Video Content:
├── View Count: [Track per video]
├── Completion Rate: [Track average %]
├── Like/Dislike Ratio: [Track per video]
└── Comments Quality: [Manual review weekly]

Enterprise Leads:
├── Contact Form Submissions: [Track weekly]
├── Demo Requests: [Track weekly]
├── Trial Downloads: [Track daily]
└── Qualified Opportunities: [Track monthly]

Partnership Inquiries:
├── ISV Partnership Interests: [Track monthly]
├── System Integrator Contacts: [Track monthly]
├── Speaking Event Invitations: [Track monthly]
└── Media Interview Requests: [Track monthly]

Developer Adoption:
├── GitHub Contributors: [Track monthly]
├── Issue Reports/PRs: [Track weekly]  
├── Community Discussions: [Track weekly]
└── Third-party Integrations: [Track monthly]

Enterprise Adoption:
├── Large Organization Downloads: [Track by domain]
├── Enterprise Feature Requests: [Track monthly]
├── Support Tier Upgrades: [Track monthly]
└── Case Study Opportunities: [Track quarterly]

Download Statistics:
├── Total Downloads: [Track daily]
├── Download Sources: [Cargo vs Homebrew vs Scoop vs Docker]
├── Geographic Distribution: [Track monthly]
└── Version Adoption Rate: [Track new release uptake]

Usage Analytics:
├── Command Usage Frequency: [Track via telemetry]
├── Feature Adoption: [Track which commands are used]
├── Error Rates: [Track failure patterns]
└── Performance Metrics: [Track execution times]

Repository Metrics:
├── GitHub Stars Growth Rate: [Track daily]
├── Fork Count: [Track weekly]
├── Issue Response Time: [Track median time]
└── PR Merge Rate: [Track weekly]

Documentation Quality:
├── Doc Page Views: [Track most/least visited]
├── Search Success Rate: [Track internal search]
├── User Feedback: [Track helpfulness ratings]
└── Missing Content Requests: [Track user suggestions]

Speaking Sessions:
├── Session Attendance: [Track actual vs. expected]
├── Audience Engagement: [Track Q&A participation]
├── Session Ratings: [Track official feedback scores]
└── Follow-up Connections: [Track LinkedIn connects]

Networking:
├── New Contacts Made: [Track quantity and quality]
├── Business Cards Collected: [Track lead quality]
├── Partnership Discussions: [Track potential deals]
└── Media Interviews: [Track coverage opportunities]

Lead Conversion:
├── Demo Requests from Event: [Track 30/60/90 day]
├── Enterprise Trials: [Track trial to paid conversion]
├── Partnership LOIs: [Track serious partnership discussions]
└── Speaking Invitations: [Track follow-up opportunities]

Brand Impact:
├── Search Volume Increase: [Track "RAPS" + "APS automation"]
├── Website Traffic Spike: [Track referral traffic]
├── Social Media Growth: [Track follower increase]
└── Media Coverage: [Track article mentions]

MCP Usage:
├── MCP Server Installations: [Track via telemetry]
├── AI Assistant Configurations: [Track Claude/Cursor setups]
├── Natural Language Operations: [Track command frequency]
└── User Success Rate: [Track successful MCP operations]

Developer Feedback:
├── GitHub Issues Related to MCP: [Track bug reports/requests]
├── Documentation Requests: [Track MCP-specific questions]
├── Integration Examples: [Track community-created configs]
└── Success Stories: [Track user testimonials]

Monthly Competitive Review:
├── New competing tools or features announced
├── Autodesk official tooling changes  
├── Community complaints about existing solutions
└── Opportunities for RAPS differentiation

Monthly SEO Review:
├── New keyword opportunities discovered
├── Content gaps vs. competitor content
├── Technical SEO improvements needed
└── Link building opportunities identified