LinkedIn Content Calendar & Strategy
Overview
Objective: Establish Dmytro Yemelianov as the thought leader in APS automation and position RAPS as the industry standard solution.
Target Audience: AEC/Manufacturing DevOps engineers, Enterprise architects, Autodesk Developer Network members, Industry decision makers
Publishing Schedule: 3-4 posts per week (Monday, Wednesday, Friday, + Saturday personal/industry insights)
Content Pillars & Weekly Themes
🏗️ Monday: Technical Deep Dives
“Technical Monday” - Educational content showcasing expertise
Content Types:
- Complex APS automation challenges and solutions
- Architecture patterns for enterprise deployments
- Performance optimization techniques
- Security best practices for APS workflows
Example Post Template:
🔧 APS Automation Challenge: Processing 100+ Models in Parallel
Many teams hit bottlenecks when scaling model processing workflows. Here's how to architect for enterprise scale:
[Technical diagram or code snippet]
Key considerations:
✅ Rate limiting and backoff strategies
✅ Error handling and retry logic
✅ Resource allocation and memory management
✅ Monitoring and observability
The difference between "it works on my laptop" and "it works in production" is planning for scale from day one.
What's your biggest APS automation challenge?
#APS #AutodeskPlatformServices #DevOps #Architecture
💡 Wednesday: Industry Insights
“Wisdom Wednesday” - Thought leadership on AEC technology trends
Content Types:
- Industry predictions and trend analysis
- Commentary on Autodesk announcements
- AEC technology adoption patterns
- Digital transformation case studies
Example Post Template:
🏢 The AEC Industry's DevOps Moment Is Here
15 years ago, software development transformed with CI/CD. Today, I see the same transformation starting in AEC.
Signs we're at the inflection point:
📈 80% of AU 2025 sessions mentioned "automation"
🔄 Major firms hiring DevOps engineers specifically for design workflows
⚡ AI integration becoming table stakes, not competitive advantage
🛠️ Platform APIs maturing beyond "upload and pray"
The question isn't whether your organization will adopt infrastructure-as-code for design workflows.
The question is whether you'll lead the transformation or follow it.
What are you seeing in your organization?
#DigitalTransformation #AEC #ConstructionTech #FutureOfWork
🚀 Friday: Success Stories & Community
“Feature Friday” - Customer wins, community highlights, product updates
Content Types:
- Customer success stories and case studies
- Community contributor spotlights
- New feature announcements
- User-generated content highlights
Example Post Template:
🎉 Community Win: 40 Hours/Week Saved with Automated Pipelines
Shoutout to [Company/Individual] for sharing how they transformed their model processing workflow:
Before RAPS:
❌ Manual uploads taking 2-3 hours daily
❌ Checking translation status every 15 minutes
❌ Weekend work to meet project deadlines
❌ Inconsistent quality checks
After RAPS:
✅ Automated pipeline triggered by Git commits
✅ Parallel processing of multiple formats
✅ Slack notifications when jobs complete
✅ Built-in quality validation and reporting
Result: 40 hours/week back to focus on design, not process management.
This is what modern AEC workflows should look like. 🌼
Share your automation win in the comments!
#CustomerSuccess #RAPS #AECAutomation #Productivity
🎯 Saturday: Personal Brand & Industry Commentary
“Saturday Reflections” - Personal insights, behind-the-scenes, industry commentary
Content Types:
- Personal journey and lessons learned
- Behind-the-scenes development stories
- Industry event reflections
- Mentorship and career advice
Monthly Themes & Campaigns
January 2026: “New Year, New Workflows”
Focus on digital transformation resolutions and getting started with automation
Week 1: Why 2026 is the year for AEC automation adoption Week 2: Getting executive buy-in for DevOps initiatives Week 3: Building your first automated pipeline (technical deep-dive) Week 4: Measuring ROI of automation investments
February 2026: “Love Your Tools”
Valentine’s theme around having the right tools for the job
Week 1: Breaking up with manual processes (humorous take) Week 2: Finding your perfect automation stack Week 3: Long-term relationships with reliable tools Week 4: Community love - highlighting user contributions
March 2026: “March to DevCon”
Building anticipation for Autodesk University / DevCon speaking
Week 1: AU session proposal announcements Week 2: Preview of what’s coming in RAPS 4.0 Week 3: Behind-the-scenes session preparation Week 4: Call for community questions and demo requests
April 2026: “Spring Cleaning Your Pipelines”
Focus on optimization, monitoring, and best practices
Week 1: Auditing your current automation workflows
Week 2: Performance optimization techniques
Week 3: Security review and compliance considerations
Week 4: Documentation and knowledge transfer
Content Types & Templates
📊 Data-Driven Posts
Use charts, graphs, and statistics to make compelling arguments
Template: Industry Statistics
📊 [Statistic that surprises or challenges conventional wisdom]
[Brief explanation of what this means]
[Personal insight or prediction based on the data]
[Call to action asking for others' experiences]
Sources: [Always cite credible sources]
Template: Performance Benchmarks
⚡ Performance Benchmark: [Specific test scenario]
Manual process: [Time/effort required]
RAPS automation: [Time/effort required]
Improvement: [Specific percentage or ratio]
[Technical details about how this was measured]
[Broader implications for the industry]
Try this yourself: [Link to documentation or tutorial]
🎭 Storytelling Posts
Use narrative structure to make technical content more engaging
Template: Problem-Solution Story
📖 Story time: [Brief, relatable scenario]
[Description of the problem - make it visceral and frustrating]
[The journey to finding/building a solution]
[The outcome and transformation]
[Broader lesson or insight]
What similar challenges are you solving? Share in the comments.
🔥 Controversial/Contrarian Takes
Take positions that challenge industry conventional wisdom
Template: Contrarian Perspective
🔥 Unpopular opinion: [Controversial but defensible stance]
Everyone says [conventional wisdom], but I think [contrarian view].
Here's why:
• [Reason 1 with evidence]
• [Reason 2 with evidence]
• [Reason 3 with evidence]
This doesn't mean [acknowledgment of valid counterpoints].
But [restatement of position] because [core argument].
Change my mind in the comments. 👇
Engagement Strategy
💬 Comment Management
Response Time Target: Within 2 hours during business hours
Response Types:
- Technical Questions: Provide helpful answers, link to docs
- Disagreements: Acknowledge different perspectives, invite discussion
- Success Stories: Celebrate wins, ask for permission to share
- Feature Requests: Thank them, direct to GitHub discussions
🔄 Cross-Platform Amplification
Same Day: Share LinkedIn posts to Twitter with modified text Next Day: Create expanded blog post if LinkedIn post performs well Week Later: Include best-performing content in weekly newsletter
👥 Network Building Strategy
Target Connections:
- Autodesk employees (PM, DevRel, Engineering)
- Expert Elite members and industry influencers
- Enterprise customers and decision makers
- AEC technology vendors and partners
- Conference organizers and industry media
Connection Request Template:
Hi [Name],
I noticed your work with [specific project/company/expertise area]. As an Autodesk Expert Elite member working on APS automation, I'd love to connect and learn more about [specific interest related to their background].
I'm building tools to bring modern DevOps practices to AEC workflows and always interested in hearing different perspectives on where the industry is headed.
Best regards,
Dmytro
Content Creation Workflow
📅 Weekly Planning (Sunday)
- Review industry news and trending topics
- Check for Autodesk announcements or updates
- Plan 4 posts for the week based on themes
- Draft at least 2 posts in advance
- Schedule posts using LinkedIn native scheduler
✍️ Content Creation Process
- Research: Gather facts, examples, data points
- Hook: Create compelling opening line
- Structure: Organize thoughts with bullets or numbered lists
- Visual: Add relevant image, chart, or diagram
- CTA: Include clear call to action
- Hashtags: Use 3-5 relevant, searchable hashtags
📊 Performance Review (Monthly)
- Analyze top-performing posts for common elements
- Review engagement patterns and optimal posting times
- Track follower growth and connection quality
- Adjust content strategy based on what resonates
- Plan next month’s themes and campaigns
Visual Content Strategy
🎨 Image Types
- Technical Diagrams: Architecture patterns, workflow charts
- Screenshots: RAPS terminal output, configuration examples
- Data Visualizations: Performance charts, industry statistics
- Behind-the-Scenes: Development setup, conference photos
- Quotes/Text: Key insights formatted as shareable graphics
🎬 Video Content
- Screen Recordings: Quick RAPS demos (30-60 seconds)
- Talking Head: Industry commentary and insights
- Conference Clips: Speaking engagement highlights
- Time-Lapse: Development or setup processes
🎯 Brand Consistency
- Colors: RAPS brand colors (rapeseed yellow, slate blue)
- Fonts: Professional, readable fonts matching website
- Logo: Subtle RAPS logo on custom graphics
- Style: Clean, technical aesthetic matching developer tools
Success Metrics
📈 Engagement Metrics
- Likes per post: Target >100 for thought leadership posts
- Comments per post: Target >10 with quality discussions
- Shares per post: Target >20 for high-value content
- Connection acceptance rate: Target >70% for targeted outreach
🎯 Business Metrics
- Profile visits: Track weekly growth
- Website clicks: Track traffic from LinkedIn
- Demo requests: Track leads from LinkedIn content
- Speaking invitations: Track opportunities from visibility
📊 Quarterly Reviews
- Follower quality: Review connections for target audience fit
- Content performance: Identify top themes and formats
- Industry positioning: Assess thought leadership progress
- ROI analysis: Connect LinkedIn activity to business outcomes
This content calendar should be reviewed and updated monthly based on performance data and industry developments.