MCP (Model Context Protocol) Campaign Calendar

Campaign Overview: “AI-Powered APS Automation”

Duration: February - September 2026 Theme: Making APS operations accessible through natural language

Phase 1: Foundation Building (February - March)

Week Date Milestone Activity Owner Status
W6 Feb 8-14 MCP Alpha Internal MCP server testing Engineering 🟡 Development
  Feb 10 Content Blog: “AI Meets APS: The Future is Now” Content Team ⚪ Planned
  Feb 12 Beta Program Recruit 50 alpha testers Product ⚪ Planning
W7 Feb 15-21 Developer Preview Limited MCP server release Engineering ⚪ Scheduled
  Feb 17 Documentation MCP integration guide v1 Tech Writers ⚪ Scheduled
  Feb 19 Demo Create AI assistant demo video Video Team ⚪ Scheduled
W8 Feb 22-28 Feedback Loop Alpha tester feedback collection Product ⚪ Scheduled
  Feb 24 PR Prep Draft MCP announcement materials PR Team ⚪ Scheduled
  Feb 26 Community Discord channel: #mcp-beta DevRel ⚪ Scheduled
W9 Mar 1-7 Beta Launch MCP server beta release Product ⚪ Scheduled
  Mar 3 Webinar “Natural Language APS Operations” Education ⚪ Scheduled
  Mar 5 Content Case study: “From Commands to Conversation” Content ⚪ Scheduled
W10 Mar 8-14 Developer Adoption Beta program scaling to 200 users Product ⚪ Scheduled
  Mar 10 Integration Claude integration showcase Partnerships ⚪ Scheduled
  Mar 12 Community MCP developer meetup (virtual) DevRel ⚪ Scheduled

Phase 2: Market Education (April - May)

Week Date Milestone Activity Owner Status
W14 Apr 8-14 Education Series “AI for APS” webinar series launch Education ⚪ Scheduled
  Apr 9 Webinar 1 “Introduction to Natural Language APS” Tech Evangelists ⚪ Scheduled
  Apr 11 Blog “10 Ways AI Transforms APS Operations” Content ⚪ Scheduled
W15 Apr 15-21 DevCon Prep MCP demo for DevCon sessions DevCon Team ⚪ Scheduled
  Apr 16 Webinar 2 “Building AI Assistants for APS” Engineering ⚪ Scheduled
  Apr 18 Partnership Anthropic collaboration announcement Partnerships ⚪ Scheduled
W16 Apr 22-28 Content Push AI + APS content marketing blitz Marketing ⚪ Scheduled
  Apr 23 Webinar 3 “Enterprise AI Operations at Scale” Solutions ⚪ Scheduled
  Apr 25 eBook “The AI Operations Handbook” Content ⚪ Scheduled
W17 May 1-7 Release Candidate MCP server RC1 Engineering ⚪ Scheduled
  May 2 Community AI hackathon announcement DevRel ⚪ Scheduled
  May 4 Demo Live AI assistant showcase Product ⚪ Scheduled
W18 May 8-14 Pre-Launch Final testing and polishing Engineering ⚪ Scheduled
  May 12 PR Build-up Tech press briefings PR Team ⚪ Scheduled
  May 14 Community MCP contributor program launch DevRel ⚪ Scheduled

Phase 3: Official Launch (June - July)

Week Date Milestone Activity Owner Status
W21 Jun 1-7 DevCon Week MCP featured in all three sessions DevCon Team ⚪ Scheduled
  Jun 3 DevCon Demo Live AI assistant demo at booth Product ⚪ Scheduled
  Jun 4 Session 1257 “AI Pair-Assistant for APS Operators” Dmytro ⚪ Scheduled
  Jun 5 Press Event Official MCP 1.0 announcement PR Team ⚪ Scheduled
W22 Jun 8-14 MCP 1.0 Launch Public release with fanfare Product ⚪ Scheduled
  Jun 10 Launch Event Virtual launch event & demos Events ⚪ Scheduled
  Jun 11 Media Blitz Tech publication interviews PR Team ⚪ Scheduled
  Jun 12 Community AMA with MCP development team DevRel ⚪ Scheduled
W23 Jun 15-21 Adoption Push Drive initial user adoption Marketing ⚪ Scheduled
  Jun 17 Tutorials “Getting Started with MCP” series Education ⚪ Scheduled
  Jun 19 Partnerships AI platform integration announcements Partnerships ⚪ Scheduled
W24 Jun 22-28 Success Stories First customer success stories Content ⚪ Scheduled
  Jun 24 Metrics Launch week performance review Analytics ⚪ Scheduled
  Jun 26 Feedback User feedback integration sprint Product ⚪ Scheduled

Phase 4: Growth & Optimization (August - September)

Week Date Milestone Activity Owner Status
W30 Aug 8-14 AI Hackathon “Build the Future of APS with AI” DevRel ⚪ Scheduled
  Aug 10 Hackathon Kickoff 48-hour virtual hackathon Events ⚪ Scheduled
  Aug 12 Workshop “Advanced MCP Integrations” Education ⚪ Scheduled
W31 Aug 15-21 Enterprise Focus Enterprise AI features announcement Product ⚪ Scheduled
  Aug 17 Case Study “Fortune 500 AI Transformation” Content ⚪ Scheduled
  Aug 19 Webinar “AI in Enterprise APS Workflows” Sales ⚪ Scheduled
W32 Aug 22-28 Hackathon Finale Winners announcement & showcase DevRel ⚪ Scheduled
  Aug 24 Community Hackathon demo day Events ⚪ Scheduled
  Aug 26 Awards Best AI assistant implementations DevRel ⚪ Scheduled
W34 Sep 8-14 MCP 2.0 Preview Next generation features preview Product ⚪ Scheduled
  Sep 10 Innovation Advanced AI capabilities showcase Engineering ⚪ Scheduled
  Sep 12 Roadmap 2027 AI vision presentation Product ⚪ Scheduled

Campaign Content Calendar

Weekly Content (Every Wednesday)

Week Content Type Topic Channel
Feb W2 Blog Post “Why AI + APS = The Future” Website
Feb W3 Video “5-Minute MCP Demo” YouTube
Feb W4 Tutorial “Setting Up Your First AI Assistant” Documentation
Mar W1 Case Study “Beta Tester Success Story” Website
Mar W2 Video “Behind the Scenes: Building MCP” YouTube
Mar W3 Technical Guide “MCP Architecture Deep Dive” Developer Hub
Apr W2 Blog Post “Natural Language vs Command Line” Website
Apr W3 Video “AI Assistant Conversations” YouTube
Apr W4 eBook Chapter “Enterprise AI Strategies” Lead Magnet

Social Media Themes

Twitter/X Daily Themes

  • Monday: Motivation Monday - “Start your week with AI-powered automation”
  • Tuesday: Tutorial Tuesday - Quick AI assistant tips
  • Wednesday: Wisdom Wednesday - AI + APS best practices
  • Thursday: Throwback Thursday - “Remember when APS was manual?”
  • Friday: Feature Friday - Showcase specific MCP capabilities

LinkedIn Weekly Focus

  • Week 1: Thought leadership on AI in enterprise
  • Week 2: Customer success stories and case studies
  • Week 3: Technical insights and tutorials
  • Week 4: Team spotlights and behind-the-scenes

Success Metrics & KPIs

Adoption Metrics

  • Beta Sign-ups: Target 1,000+ developers
  • Active Users: Target 500+ weekly active
  • Queries Processed: Target 10,000+ daily
  • Integrations Built: Target 100+ community integrations

Engagement Metrics

  • Webinar Attendance: 200+ per session
  • Content Views: 50,000+ monthly
  • Community Activity: 1,000+ Discord members
  • Social Engagement: 5,000+ mentions/month

Business Metrics

  • Enterprise Trials: 50+ large organizations
  • Revenue Attribution: $500K+ in MCP-driven sales
  • Partnership Deals: 5+ AI platform integrations
  • Market Position: #1 for “AI APS automation”

Technical Metrics

  • API Reliability: 99.9% uptime
  • Response Time: <100ms average
  • Accuracy Rate: >95% for common operations
  • Error Rate: <1% of total requests

Risk Management

Risk Probability Impact Mitigation Strategy
AI model performance issues Medium High Extensive testing, fallback systems
Competitor AI launch High Medium Accelerate timeline, unique features
Developer adoption slow Medium High Enhanced documentation, tutorials
Technical complexity Medium Medium Simplified onboarding, examples
Security concerns Low High Security audit, enterprise features

Campaign Budget Allocation

Category Budget Percentage
Product Development $200,000 50%
Marketing & PR $80,000 20%
Community Events $40,000 10%
Content Creation $40,000 10%
Partnerships $20,000 5%
Analytics & Tools $20,000 5%
Total $400,000 100%

Campaign Manager: AI Product Team
Duration: 8 months
Expected ROI: 5x ($2M in attributable revenue)
Key Differentiator: First natural language interface for APS operations